Building a Premium Coaching Brand Online
Overview
Website Design & Development, SEO
Professional Coaching
Carly Caminiti Coaching
We partnered with Carly Caminiti Coaching to build her brand’s first professional website, implement SEO foundations, and create lead magnets to capture high-quality prospects. While results are still in progress, Carly now has a premium online presence and a scalable content strategy designed to attract executives, professionals, and teams seeking transformational coaching. Progress will be updated as results are achieved.
Carly Caminiti needed a professional online presence to reflect her value as a premium executive confidence coach. Her challenges included:
No established website to showcase her services and unique coaching approach
Limited brand visibility online, making it difficult to attract her ideal high-achieving professional audience
No SEO strategy in place to capture organic search traffic
Lack of structured service pages, lead magnets, or content to guide prospects toward booking sessions
We built a new website and laid the foundation for scalable organic growth:
Website Design & Development: Created a modern, user-friendly site that highlights Carly’s services—1:1 Executive Coaching, Group Teambuilding Workshops, and Departmental Retreats—while positioning her as a premium coach.
Brand Positioning: Structured the site to blend warmth and professionalism, mirroring Carly’s direct yet approachable coaching style.
SEO Foundation: Built keyword-optimized service pages and a blog strategy to target relevant searches from executives, professionals, and teams.
Lead Magnets: Designed interactive resources (like the Decision Confidence Snapshot™) and downloadable guides to capture leads and nurture prospects into paid engagements.
Content Strategy: Began developing blogs that align with Carly’s themes (communication, confidence, burnout recovery, leadership, and personal growth), designed to attract organic traffic and build trust.
Though early in the project, Carly Caminiti Coaching now has:
A polished, conversion-focused website that authentically represents her coaching style
Optimized service pages ready to capture organic search traffic as rankings build
A structured SEO content plan designed to attract high-intent professionals and executive teams
Multiple lead magnets in development to capture, segment, and nurture prospects into coaching engagements
A digital platform positioned for long-term authority and lead generation
We will continue to track and update progress as results come in, adding performance metrics as organic growth, leads, and conversions begin to scale.
