53% Increase in Clicks From SEO for a Colorado Real Estate Firm

Overview

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Service(s) Provided:

Service(s) Provided:

Service(s) Provided:

Website Design & Development, SEO, Email Marketing

Industry

Industry

Real Estate

Client

Client

JROC Properties

TL;DR

The Problem

Our Solution

Our Results

TL;DR

The Problem

Our Solution

Our Results

We partnered with JROC Properties to rebuild their website, implement SEO, and launch targeted email marketing. After years of marketing with no results, they are now selling homes directly from organic search traffic, with a 53% increase in clicks and consistent lead growth across channels.

TL;DR

JROC Properties needed a stronger online presence to attract and convert real estate clients. Their challenges included:


  • A website with unfinished pages and no clear content

  • No clarity on service areas, leaving prospects uncertain where they operated

  • No SEO optimization to capture local search traffic

  • A syndicated blog published on 1,000+ real estate websites, causing duplicate content penalties and wasted effort

  • Minimal, inconsistent email marketing that failed to nurture leads

The Problem

We built an integrated strategy to position JROC as a trusted local real estate partner:


  • Website Rebuild: Migrated their site from Squarespace to WordPress with a clean transition using Google Search Console and Screaming Frog.

  • SEO Implementation: Applied best practices and proprietary optimization to improve rankings in JROC’s target locations.

  • Content Marketing: Created monthly blogs tailored to local buyer and seller questions, driving qualified traffic.

  • Local Search Optimization: Optimized their Google Business Profile, updated directories, and ensured accurate Google Maps placement.

  • Email Marketing: Launched targeted newsletters featuring local events, listings, and client wins to keep JROC top of mind in the Boulder County community.

  • YouTube Management: Began posting video content from the owner aligned with blog topics to strengthen authority and reach, which will be ramping up.

Our Solution

Within three months (as of August 2025) compared to the previous period, JROC achieved:


  • +53% increase in overall clicks from organic search

  • Direct home sales generated from SEO and Google Map Pack visibility

  • Stronger brand visibility across Boulder County and surrounding areas

  • Improved engagement from email subscribers, with consistent newsletters driving awareness and repeat touchpoints

  • A scalable content and video strategy to maintain ongoing momentum

Our Results