Reducing Cost per Sign-Up by 65% for a Real Estate Start-Up
Google Ads Management & Landing Page Optimization
Real Estate
Withheld for Client Privacy
We partnered with a real estate start-up to overhaul their Google Ads strategy. By pausing wasteful ads, tightening keyword targeting, and optimizing landing pages, we lowered cost per sign-up by 65%, doubled weekly sign-ups, and reduced overall ad spend—all within two months.
A real estate start-up needed to acquire sign-ups for their program cost-effectively but faced major inefficiencies with Google Ads. Their challenges included:
High Cost per Sign-Up ($72.19 in Q1 2025), making scaling impossible
Limited weekly volume, averaging just 5 sign-ups per week
Ads spending on irrelevant search terms with no systematic pruning
Landing pages that failed to align with targeted keywords or highlight clear calls-to-action
We built a detail-oriented strategy focused on lowering costs and improving conversions:
Account Cleanup: Paused underperforming ads that weren’t generating results
Keyword Management: Added negative keywords for irrelevant search terms; implemented bi-weekly negative keyword pruning to ensure ongoing efficiency
Conversion-Focused Targeting: Added high-intent keywords more likely to drive sign-ups
Landing Page Optimization: Created optimized landing pages tailored to targeted keywords, featuring stronger value propositions and prominent sign-up CTAs
Performance Goal: Set a target to reduce cost per sign-up to below $40 by end of Q2
Within two months of launching the new strategy, the start-up achieved:
Cost Efficiency: Reduced cost per sign-up from $72.19 → less than $25 (65% decrease)
Volume Growth: Increased weekly sign-ups from 5 → 11 per week
Cost Savings: Reduced overall weekly spend from $360.97 → $235.77, while more than doubling results
